But, make no mistake, senior editorial staff and team efforts are a critical part of the magazine's performance. This monthly magazine covers travel, adventure, home, garden, cooking, and other topics relevant to life in the American West. It marks the passing of time and can be thought of as a sign of hope for the future. Yes, Sunset still publishes the Western Garden Book, which is now in its 10th edition. The publication will live on in a digital format. [7], The company additionally downgraded its offices, with staff moved in September 2018 from the Jack London Square offices to a less costly facility located several blocks away. In 1998, the Stanford University Libraries, under the direction of University Librarian Michael A. Keller, celebrated the centennial of Sunset Magazine with a comprehensive published volume containing historical portraits and a chronological bibliography of selected topics, titled Sunset Magazine: A Century of Western Living, 1898-1998: Historical Portraits and Bibliography. The issue opened with a dire communiqu from E. H. Harriman, president of the Southern Pacific: "The earthquake on the morning of April 18th was the most severe that has occurred since San Francisco became a great city". (5) Including Standard Rate and Data Service (SRDS) Consumer and Farm Magazines, Audit Bureau of Circulation (ABC) General and Farm Magazines, and Publisher's Information Bureau (PIB) Measured Magazines.David Ernest Faville, How Sunset Magazine Subscribers Evaluate The Magazines They Read (Stanford, Calif.: Stanford Graduate School of Business, 1940), and Chilton Bush, Studies of Magazine Preference in Palo Alto, California (Stanford, Calif.: Stanford Institute of Journalism Studies, 1954). It was created to inspire readers to explore the coastlines around the world and to provide them with ideas and inspiration for creating their own coastal lifestyles. (8) National Academy of Sciences Membership List (July, 1997). Justuseapp Safety Score for Sunset Magazine Is 36.9/100. Heres what first half of March looks like. Many business meetings took place there with staff, advertisers, and others. The first priority of regional editions was editorial. Ebony and Jet magazine were on the coffee tables of African American homes for over 70 years. At Sunset the editors, writers, photographers, and contributors spend every waking hour exploring the forests, high deserts, coasts, beaches, cities, and small towns in search of the stories, ideas, and people to help you live your best life in the West. [12] Sunset reported on heavy political and economic issues; contributors included Stanford president David Starr Jordan discussing international affairs and future U.S. president Herbert Hoover discussing the League of Nations. Thousands of reprints of many articles have been distributed by local governments, garden clubs, and often other media that, again, have benefited a far wider group of people than only Sunset readers. This feat is further significant, given its focus on only one geographical region of the nation: Western America. SUNSET may receive compensation for some links to products and services on this website. Succulents and cacti and seasonal vegetables. 10. The current editor-in-chief of Sunset magazine is Bobbi Mahal. A few years later, the end of World War II brought an explosion of newcomers. It's another notch on the internet's bedpost: Penthouse magazine is ending its print edition after more than a half a century on the newsstand . Its considered one of the go-to sources for reliable information and advice when it comes to the Western region of the United States. Sunset focuses on homes, cooking, gardening, and travel, with a focus almost exclusively on the Western United States. Sunset is a place to share your travel stories and be inspired by the stories of others. 16-year-old student killed in violent altercation at Santa Rosa's Californias storms arent letting up. Reaching that goal must, in turn, develop a solid and marketable volume of circulation that is impressive enough for prospective advertisers to join with editors to provide the total service for readers. She joined the newspaper in 2019 as a food enterprise reporter, covering restaurants as well as Bay Area culture through a food lens. This berry cream layer atop a buttery and earthy shortbread combo is, without a doubt, a matcha made in heaven. I can drive to the mountains. The early popularization of the automobile and airplane, the opening of the Panama Canal, concerns about the Empire of Japan, World Wars I and II, the great Depression, the wonders of radio earlier and later television, and the economic boom and population shifting taking place over the last 50 years are issues bearing witness that the West was not marching in sync step with the national agenda. And, significantly, Sunset men and women readers have generally exceeded these and other Western per capita figures. Number 9. By out here I knew she meant the West, like it was some singular entity. [7], The publication has suffered a loss of advertising revenue in recent years, which in 2017 pushed the magazine's operating income into the red for the first time since 1938, with a loss of about $4 million posted on nearly $28 million in gross revenue. citing national security concerns; the magazine was still owned by the Southern Pacific when the story was published. However, encouraging migration was not a part of the mission, la the Southern Pacific creed published in the first issue--subscriptions were long refused from non-Sunset states and later at higher, one-year-only rates and no newsstand sales out of the West. Welcome to customer service for the Sunset Shop! By 1914, the magazine had built strong national circulation and reputation, and the Southern Pacific sold the magazine to William Woodhead & Co.,[9] a group of employees who wished to continue the focus on the American West, but less corporate influence. And its fundamental editorial mission continues to adapt with the times from the new ownership of Time Warner with management through Sunset Publishing Corporation. I hope the new corporate ownership takes a look at the Lanes model and can save this beloved Californian institution. Welcome to customer service for the Sunset Shop! Lea Beckett, co-founder of Grand Teton Distillery, shares her favorite things to do in the Idaho/Wyoming border town of Driggs, Idaho. I feel personally offended at the callousness with which weve been dispatched by the people who own us.. [7], In 2001, Time Warner reorganized Sunset to be part of Southern Progress Corporation, best known for its similar home and lifestyle magazine Southern Living (its similarity to Sunset is no coincidence: its founders came out West to see how the Lanes did it in the early 1960s). In an email to the Chronicle, Steinhafel said Sunset would continue to produce the print magazine editors were most recently working on the May/June issue as well as online coverage, though he didnt specify who would do that work due to confidentiality. Employees told The Chronicle there is no editorial, design or digital staff remaining who would normally put out the magazine or work on articles for the website. Get fresh recipes, wine pairings, weekend getaway ideas, regional gardening tips, home design inspiration, and more. This site uses cookies to optimize site functionality and provide you with a great user experience. Most Californians can put off filing taxes until Oct. 16 but should they? Sunset magazine is based in Oakland, California. Editorial: Los Angeles County bus riders get no shelter from the storm, Editorial: Supreme Court should not yank away the lifeline for people drowning in student debt. Drawing on his experience from the East Coast-serving Better Homes and Gardens, he guessed correctly that these new Westerners would be hungry for information about how to travel, cook, cultivate, and build in their new environment. That assurance of confidence and respect by the buyer far exceeded in importance any discussion of financial values by the sellers. Los Angeles, Column: Supreme Court conservatives may want to block student loan forgiveness. Many are weekly, but a few are seasonal and on-demand limited-runs. And the new television medium was taking an increasing lion's share of the dollars. Unfortunately, there will be many other businesses that will face similar and more painful choices about their fate in the hours and days ahead.. The two-martini lunch is not as fashionable and the "easy" part is not so, of course, with a touch of our Dad's humility, and is only relative to the costs of starting up a new radio station, TV station, or daily newspaper. Vintage-cover posters, coffee mugs, jigsaw puzzles, tote bags, and more. For only $199.00 receive issues of Adweek delivered to your home on a Seasonal basis. By: Author Olin Wade (Remodel or Move Stuff). On a clear evening, the hues of vibrant reds, oranges, and pinks are most visible and can be quite stunning. [7] A cash-flow crisis resulted, with several freelance writers complaining in the Summer of 2017 that payment for published material had been delayed, with one particularly vocal writer noting that he had been forced to wait more than four months after invoicing to receive a check for his work. I have been a print subscriber to sunset magazine for at least 7 yrs. Once youve made your purchase, youll receive your subscription within 4-6 weeks. Your Destination for Travel Inspiration. Travel professional Aida Mollenkamp shares her favorite spots to come home to. Sunset magazine has been a California lifestyle icon for more than 120 years but now that its parent company has laid off a large number of its staff, employees wonder if the publication's. It was exciting to visit there and see the ideas one had read in the magazine embodied in, for example, the companys garden. The magazine grew in circulation, exceeding Western population gains in rate of growth and established many magazine-industry records in pure volume of advertising and several key categories: automotive, travel, garden products, etc. It is also known for its coverage of the regions cuisines, festivals, and iconic destinations. The Lane family greatly appreciates their contributions. Under Lane, during the Depression and the war years, paper and space were precious, and color was not used, because more information could be conveyed in less space using how-to-do-it text and smaller line drawings and black-and-white photographs. Get fresh recipes, wine pairings, weekend getaway ideas, regional gardening tips, home design inspiration, and more. (7) As of 1994, per Tables 696 and 1347, Statistical Abstract of the United States (Washington, D.C.: Government Printing Office, 1997). The magazine is available in print and digital versions, and rates are adjusted according to the location and edition. Coastal Living magazine was first published in 1997 as a bi-monthly magazine. The first editorial color under Lane appeared in December 1954 illustrating Christmas ideas in baking and decorating. It was founded with great enthusiasm as a new century was emerging, one bringing challenges anticipated and often unknown. [7] The first issue of the magazine under Time Warner was published in August 1990. When Lane took over the magazine, the population of the West was booming. The magazine will also continue to publish special print editions celebrating the beauty of the coastlines. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy. [14] The Lane family would own Sunset for the next 62 years.[7]. Its time for the 'slowflip' movement, where eyesore zombie houses are carefully and lovingly redesigned before they hit the housing market. During the late Depression and World War II, up to the company's move from San Francisco to Menlo Park in 1951, many editorial projects and key business meetings were conducted at the beautiful and peaceful ranch where Dad kept a "country office." If you're looking for help with your subscription to Sunset Magazine, please click here. Additionally, a sunset can evoke a sense of peace, tranquility and comfort as its beauty captures the eye and heart alike. For sure, not all Western differences are better for human happiness: smog (which is getting better), unpredictable earthquakes and mud slides, water shortages and floods, increasing traffic congestion, and ocean damage along our coast, to name a few. The high-tech/computer/Web industry alone has spawned a great many new magazines. Personalize gifts, too! Steal some ideas for your next home decorating project. Actual readers inevitably change, conditions change, priorities change, technology changes, the status quo does not survive--and every one of Sunset's owners has changed procedures during their tenures. The editorial team, headquartered in Oakland, is composed of experts in these subjects, contractors, and researchers. Sunset is committed to providing readers with inspiring homes, gardens, recipes, and travel plans, as well as an informed opinion about living in the West. Fortunately, Quail Hollow Ranch is now preserved as a Santa Cruz County Park. Southern Pacific purchased the Portland-based Pacific Monthly in 1912, and merged it with Sunset, to form Sunset: The Pacific Monthly. Previously, she served as a reporter for Eater SF, managing editor at the East Bay Express, and arts & culture editor at the Sacramento News & Review. Its time for the future but, make no mistake, senior editorial staff team... 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