Check our LCOE calculator. German consumers have three priorities that apply to shopping, whether it's online or at the corner shop: shopping needs to be quick, with prompt delivery, and take account of sustainability criteria. Their overarching message is that we all can no longer afford to ignore the plight of the environment, and we must take sustainability seriously immediately. German fashion influencers with the most Instagram followers 2019. 2019) Pamela Reif. She aims to be a living inspiration to others on how to be a conscious consumer by sharing her life and works through her Instagram and blog. She is currently taking MSc inSustainability andBehaviour Change at the Centre of Alternative Technology (Wales). Top Instagram Influencers Ranking in Germany Find out the most influential Instagram accounts with details on their number of followers from Germany. Her blog Sustainable in the Suburbs is designed to make a low waste lifestyle easily accessible in the suburbs. A plastic-free home can be quite challenging, but Kate, one of the top sustainability influencers, proves that it is achievable. Currently, he is a Project Developer at WPD, another protagonist in the renewable energy scene. On Instagram, 8.6 million people follow her and engage at a rate of 2.98%. Kalyn Callan is one of the rising sustainability influencers, and one of the best environmental influencers, based in London who firmly supports minimalism, secondhand buys, and small eco businesses. ANITA VANDYKE @rocket_science (94.3K), 20. She has published two books, namely, Less Stuff (2019), which is about changing our relationship with our things, from a zero-waste perspective; and,the Less Waste No Fuss Kitchen (2020). They may come from various backgrounds, but they all have a strong love for preserving the environment. Consequently, she founded Green Suitcase Travel, a lifestyle platform that showcases responsible travel. Find out who made the cut for Sustainability Magazine's Top 10 list of Sustainability Influencers. This type of marketing with eco friendly influencers also allows them to target specific demographics and raise brand visibility in a natural, organic way. With more than three million followers, she is one of the most successful female influencers in Germany. 5.9 million subscriptions on YouTube and 8.1 million followers* on Instagram, with an engagement rate of 4.48%. She shares practical tips and practices on how to live a zero-waste lifestyle through her Instagram, YouTube channel, and blog. Her love for everything sustainable began when she was in college as an Architecture and Interior design student, where she first discovered and fell in love with the principles of sustainability. Therefore, you need to find influencers in that location. Kendal, one of the most famous environmental sustainability influencers in 2022, is a London-based Consumer Behaviour and Marketing graduate and a sustainability influencer behind the Instagram account @sustainable.riley. 24. You would like to receive regular information about Germany? Born in Aachen, Germany, Julien Bam is a web video producer, singer, voice actor and podcaster whose real name is Julien Zheng Zheng Kho Budorovits. Sustainability influencers Instagram often have large followings of people interested in their message and are passionate about making changes to reduce their carbon footprint and help save the planet. Eventually, her blog started to gain recognition as it was nominated for Sundried Blogger Award in 2019 and ranked number one in thetop 10 green blogs. Agnes Mike, one of the top sustainability influencers, began documenting her sustainability journey in 2018 through her blog, Wasteless. They can contribute to building a future for all of us that is more sustainable by utilizing their position to spread awareness and build strong and united communities. Of course, gender constructions aren't only made on social media. Nevertheless, or precisely because of this, more and more companiesresortto so-called "influencer marketing." Wind is the most prominent of Germany's renewable energy sources, with a share of 23.7%. Eco friendly influencers have an established following on social media, which allows them to share their knowledge and recommendations with large audiences. This inspired her to start a blog in 2014 that she named Curiously Conscious, to document her experiences and progress toward sustainability. Lindsay has been featured across international media including, The Guardian, The Sunday Times, TreeHugger, TEDx, and more. Josephine is a co-host of the YIKES podcast, where she and her fellow podcasters discuss climate and social justice, refugee rights, anti-oppression, and overall allyship. Today, the two young women have 17.4 million followers on Instagram, with an engagement rate of 0.46%. Jenny Welbourne is a Colorado-born, New York-based video content creator, fashion consultant, and one of the Top Sustainability Influencers whose major focus is on sustainable and ethical fashion and low-waste lifestyle, plant-based diet. Lauren has been living a zero-waste life since 2012. Now shes running a new food and lifestyle blog, Zero-Waste Chef, where she shares her fresh recipes that replace favorite packaged foods, tips onzerowaste and plastic-free living, and her occasional rants. Sophie Benson, one of the most famous environmental sustainability influencers in 2022, is a freelance writer based in the UK, who has written for publications like The Guardian, Refinery29, Dazed, AnOther, and Metro, covering a wide variety of sustainability topics from garment workers rights and greenwashing to secondhand shopping and consumer behavior. We wanted to learn alongside our readers and take small steps in the right direction. Taylor created her site called Pforwords to share her musings, ideas, inspirations, and practical tips to go zero waste while saving as much money as you can. Since then, the Cologne native has been vlogging about lifestyle, fashion and cosmetics. The cameraman Marcus Werner and I founded the sustainable online magazine Viertel \ Vor. Destinys Instagram account is filled with beautifully curated photos showcasing her delectable plant-based recipes, shopping lists, monthly intentions, and ethical products that she uses. Her Instagram is filled with attention-grabbing photos of her vegetarian recipes, ethical fashion, weekly grocery haul, and collected trashes, among others. Subscribe here: Everyone can make the world a better place, Model Marie Nasemann runs a blog called fairknallt. She became viral for collecting all of the waste she has created in a 16oz mason jar. Her site, Uncomplicated Spaces, provides a glimpse of her fashion tastes, capsule wardrobe, secondhand finds, and DIY outfits. How to reach out to sustainability influencers Instagram? Her decision to quit fast fashion began sometime in 2015 when she joined an anti-trafficking organization in College and learned about the effects of fashion labor trafficking in developing nations. She began her journey to sustainability only a year ago and observed how most zero-waste advocates rarely talk about the realities of the movement. With more than 20 years of experience in the energy sector, Mirko has mainly been leading and training big teams in various companies. Sustainable Brands '22 is the global event for regenerative brands and leaders. Many factors come into place in the transition. Anitas first book A Zero Waste Life: In Thirty Days published by Penguin Random House, Australia is available at all good book stores. Influencers Top Their second book collaboration was named Good + Simple and was released in 2014. To help the environment, Manuela vowed to change her habits and this leads her to launch a platform where she can inspire others to live sustainably and consciously. This is where the important role of social media influencers comes into play. She runs a blog, Water Thru Skin, where she shares her advocacy for sustainable, responsible, and holistic living. With a keen interest in growing her own food and edible flowers, urban homesteading, and permaculture, she wants to share her knowledge with others, so she created her blog, Sustainable Holly, with a hope to inspire others to grow their own food and make sustainable changes to their lifestyle. As one of the top sustainability influencers, Lauren started Package Free shop in Williamsburg in 2017. Sustainability brands are increasingly turning to eco friendly influencers to communicate their mission and values more effectively. Kate has been living a disposable plastic-free life for a decade and has developed effective strategies on how to reduce single-plastic use, which she shares in her book, I Quit Plastics, a practical guide that is packed with information, how-tos and tips to help you cook, clean, shop, wear and live plastic-free. Since the time she embarked on her sustainability, vegan, and plastic-free journey, Rachael has begun reusing, recycling, or up-cycling some of the household items. In everyday life Im in favour of making small changes with big effects. They present facts and give advice on minimalist, conscious consumption and waste prevention and also recommend shops with ethical fashions. SARAH KATE WATSON-BAIK @urbanwit (32.9K), 42. With a focus on the energy sector, Stephan is the CEO of the tetraeder group, a consulting and service company for information and communication processes within planning processes. Ashley Renne is an American-born, half Jamaican, and half Indian content creator, keynote speaker, entrepreneur, and one of the Top Sustainability Influencers who primarily focuses on sustainable tourism and low impact plant-based living. @greengirltravels is a travel account that focuses on sustainable tourism. Influencer marketing, especially when it comes to eco friendly influencers, is a powerful way for sustainability brands to reach a wider audience and build relationships with consumers who share similar values. followers, aged between 25 and 34, are mainly female (81.8%), while the main topics are of course restaurants and food (77%) as well as sports and fitness (52%). Posts on sustainability influencers Instagramwhether its discussing an upcoming event or sharing tips on how to live a sustainable lifestyleserve as an inspiration to others, encouraging them to make changes that can benefit both the environment and themselves. Female followers are also the majority in this case (56.8%), albeit by a much smaller margin. Package Free has diverted hundreds of millions of pounds of waste from landfills since its inception. Our team of solar specialists is happy to show you pvDesign firsthand. Sustainability influencers Instagram are individuals who use the platform to promote eco-friendly lifestyles and the need for a greener, more sustainable world. Sie bloggen ber Nachhaltigkeit, Achtsamkeit und ein bewussteres Leben, und alle sind sich einig: Die ersten Schritte in Richtung Nachhaltigkeit und Achtsamkeit im Alltag mssen . When it comes time to discuss the specifics of your collaboration, consider what type of content sustainability influencers Instagram might be willing to produce such as sponsored posts or stories promoting your products, running giveaways or promotions, or taking part in charitable activities related to sustainability. Feb 17, 2023 Mia Amor Mottley and Svenja Schulze. Her blog covers sustainable fashion, clean beauty, a low-impact lifestyle, and more. She was included in Time's list of Most Influential Teens in both 2015 and 2016. 10. Melissa has appeared on primetime cookery shows including Sunday Brunch, Saturday Kitchen, and This Morning, and at food festivals all over the UK and internationally. Toronto-based Elizabeth Teo, one of the most famous environmental sustainability influencers in 2022, is an environmental educator, consultant, writer, and content creator who is on a mission to create awareness on environmental issues such as fast fashion, waste, and climate change through an intersectional lens. When it comes to the sustainability journey, Destiny, one of the best environmental influencers, chooses progress over perfection. How Using Influencers Can Benefit Your Business. In this post, we have listed 25 top German influencers that can help you grow your brand in Germany. Climate activist and Business Administration graduate Karishma Porwal has always loved nature and the outdoors. CELINE ORSATTI @lesswaste_birdie (4,580), 98. Connies fascination with art and nature is evident in her Instagram @connieandluna where she uploads beautiful photographic content and uniquely personal stories revolving around the topics of travel, lifestyle, home, gardening, sustainability, fashion, and beauty. Georgette shares on her Instagram many of her energy-saving tips, delicious vegan recipes, eco-friendly products, DIY projects, and many more. Her actual name is unknown, . APRIL JORDAN @the.ethical.edit (10.5K), 82. The seriousness of the global trash problem, which she discovered during her travels to different countries, has led her to establish the Zero Waste Collective, a global online community that serves as an educational hub for the zero waste lifestyle movement. She had her first book, Urban Eco, on sustainable lifestyle for busy people published in 2019. She is followed by one million people on Instagram (engagement rate 6.88%) and 9.2 million on TikTok (engagement rate 1.43%). In addition to sponsored posts from brand partnerships and projects commissioned by companies/brands directly related to sustainability initiatives/goals, sustainability Instagram influencers also generate income through affiliate links shared within their posts or stories as well as through exclusive memberships offered by followers. She is also a member of the scientific advisory board of the French Environment and Energy Management Agency ((ADEME) and is on the Board of the European Renewable Gas Registry (ERGaR). Mirkois Team Lead Engineering at BayWa r.e Solar Projects GmbH, one of the main German solar actors, with worldwide presence. JESSICA CLIFTON @impactforgood (107K), 16. Being a graduate of Psychology, Environmental Studies, and Marketing at the same time, Kamea Chayne, one of the top sustainability influencers, made it possible to come up with a holistic approach to sustainability and wellness. Her goal is to create a community of like-minded people who share the same values of fair trade, low carbon footprint, full transparency, and eco-friendly fashion. For many of us, 2020 is the year we've made the resolution to do our small part to contribute to a more sustainable way of living. Marvin Rb has his own environmental protection site. Shia is the founder of Wasteland Rebel, a sustainable lifestyle blog where she documents her zero waste journey and provides her readers with advice on trash reduction and living a sustainable life. Her tips always include a list of resources for further research. "If you look at the most popular YouTube requests of young Germans, BibisBeautyPalace, MontanaBlack or Julien Bam and Rezo are among them," said Angela Tillmann, the head of the Institute of Media Research and Media Education at the Cologne University of Applied Sciences. Shae Burns, one of the most famous environmental sustainability influencers in 2022, is a sustainable fashion and lifestyle blogger who is passionate about living a more conscious life. "If I, as a boy, watch 'Let's Play' (a series of videos in which someone plays a video game, editor's note), then that is seen as 'typically male' I can position myself as 'male' through it and find connection.". Because more consumers are choosing ethical and affordable used items, forward-thinking brands are innovating ways to capture the interest of their target consumers. All rights reserved | Legal Notice | Privacy policy. There are also donations from fans of sustainability Instagram influencers that pay for behind-the-scenes content or special access to exclusive events like meetups or private workshops given by sustainability Instagram influencers. Andrea Funk reports on fashion and beauty, travel and interior, DIY, hotels and cats. They are often experts in their field, and they use their Instagram platform to educate others about the importance of sustainable practices. The first place by influencer type goes to business leaders (59.3%) and the last spot in the top 3 is for journalists (13.5%). Guangzhou-born, Australia-raised Anita Vandyke is one of the Top Sustainability Influencers whose preferences for minimalism, secondhand finds, all things green, and zero-waste living have given her a significant following on Instagram. With a basis on digitalization and big data, tetraeder solar was founded, which has the focus on survey and prognosis of renewable energy potentials, as well as the use of these results for different sectors. Francesca created her blog, Ethical Unicorn, to chronicle her journey to low waste living and conscious consumerism. 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